01
 
75% of textile manufacturers are ready to invest in artificial intelligence
 
Leading textile companies can use AI to aid creativity, design and product development, for example, they will use algorithms to sift through large amounts of data to predict which products consumers like best.
 
Amazon has developed an algorithm that analyzes images to design clothes, copy popular styles, and use this data to make new designs.
 
For example, ZARA uses algorithms to sift through large amounts of data to predict which products consumers like best.
 
02
 
Globalization intensifies and gives competitive advantage to some players
 
Globalization and cross-border cooperation, despite all kinds of speeches about nationalism and the resurgence of manufacturing, the process of globalization will not stagnate.
 
 
 
The exponential growth of cross-border connectivity and digitalization will change the competitive landscape, making businesses more global and giving some players a competitive advantage.
 
03
 
Platform first, brand seeks cooperation with strong sales channels
 
The platform is becoming more and more important. Consumers are accustomed to using the online platform as the first search point. Textile brands should also seek to cooperate with these powerful sales channels.
 
The question for textile brands should not be "what if they cooperate with the platform" but "how to cooperate with the platform".
 
04
 
Who can win depends on whose technological innovation is faster
 
As mobile payments are already used in large numbers around the world, consumers will expect fashion companies to also support increasingly convenient online transactions.
 
In the United States, mobile transactions are expected to reach about $930 billion in 2018, and in Western Europe, they are expected to grow by about 23% per year and reach € 148 billion in the next three years.
 
But this market is already very crowded, and who can win in the end depends on whose technological innovation is faster and the user experience is better.
 
The challenges facing textile companies in this area will become more and more complex, from equipment support to cloud computing, mobile service providers to integration with offline channels.
 
05
 
The sub-industry has become a hot spot, and the development of enterprises is no longer one-size-fits-all.
 
Under the fierce competition in the market, market segmentation has become inevitable.
 
The textile market is in an unprecedented bottleneck period, and the development of enterprises is no longer a simple operation of a one-size-fits-all unified assembly line.
 
06
 
Traditional companies will be forced to face the market with a more open attitude
 
Due to the fierce competition in the industry and the urgent need for innovation, more and more fashion companies are beginning to emulate the characteristics of start-ups, such as flexibility, collaboration and openness.
 
Traditional companies will be forced to be more open to the market, embracing new types of talent, new ways of working, new partnerships and new investment models.